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Five free ways to start marketing online.

June 7, 2007 | Filed Under Online Marketing 

Money or Time?

I’m a big fan of the phrase "It’s an AND world" - sure it’s a little clunky, but it’s simple and true. People find themselves in situations where they feel they have to make a choice, but they could really have both if they just planned accordingly.

In the case of money and time, you could feasibly work with AND as your word, but most people find that they are lacking in either money or time. Your marketing is going to reflect that. You can have wicked effective marketing on not a lot of budget, you just have to spend more time.

Because no time AND no money….equals no business. No one wants that option!

If you have money and no time, well, that’s why we’re here. It doesn’t take a whole lot of money to see great results from your marketing plan. It takes us about five hours to come up with a customized marketing plan for your business.

Really, if you think about it, that’s not very much time at all to have a great plan that will get you real results.

Some quick suggestions if you’re short on money but can carve out some time to get your message out:

1. Forums. Find where your people are and let them get to know you. People love doing business with people they like and trust. Be that person.
2. Wikipedia. If you haven’t gone there yet, you should visit. You should also add an entry about yourself, your company, and anything else you are an expert on. People read Wikipedia every day…you should represent yourself!
3. Become an expertly by becoming a guest. Radio? TV? How about YouTube and Podcasts? If you’re going on no money and no publicity agent, you should consider finding podcasters that have listeners and seeing if you can be a guest on their podcast! Offer a special or a discount to their listeners to make it more appealing.
4. Post comments on the blogs of others. Don’t have the time or money to put up a blog? Show people you know what you’re talking about on an already popular blog. You can put in a link to your site and they can visit you from where they read your comment.
5. Remember, they’re humans. When you post a comment or a reply in a blog or forum, please take care to actually answer questions. Do not respond to a question with "Check out our website and hire us for that answer!" People will think you’re a jerk. You can give a vague answer, but give some kind of information that makes the person think you actually care. (Actual caring and not fake caring helps tremendously!)

So there you go. Five quick things you can do on a no money budget. I hope this helps if you haven’t started. You cannot just have a website out there and think people are going to find it.

A website is like a beautiful menu. If people don’t know about the restaurant, they’ll never see it.

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