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A Better Explanation Than Mine!

July 13, 2007 | Filed Under Online Marketing 

Over at Seth’s Blog he has the most amazing “quickie” explanation of marketing-to-scale.

It’s about doing what you can with what you have. With online marketing, the most money DOESN’T win by default. Throwing money at things is fine…but you don’t win the hearts of your customers (and potential customers) by throwing money at them.

Scratch that. If you threw actual money at them it might be just as effective.

But it still wouldn’t be as long lasting and have the potential for “stickyness” that good marketing with a “one person at a time” mentality and message ever will.

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