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Social Networking - Good Times!

August 6, 2007 | Filed Under Online Marketing, Social Networking 

Even if you’ve just seen an evening news report on MySpace, you’ve been touched by relationship marketing. While you may think that MySpace is just for High School kids trying to get into trouble - search for “marketing” or “make money online” and you’ll see thousands of adults on MySpace trying to sell stuff to other adults.

Personally, I’m not a big fan of MySpace marketing. I *do* think every business should have a MySpace or Facebook page, just to have information online in a place where people could find it. You can choose “groups” to network with - which makes it easier for people that you want to find you…to find you!

Squidoo is (by FAR) my favorite Social Networking site. The company owned by Seth Godin (author of “all marketers are liars” and “permission marketing: turning strangers into friends”) and I feel they’re really doing something different from the rest of the social networking pack.

Definition of Squidoo from Squidoo:
Squidoo is the world’s most popular site for people who want to build a page about their passions. Highlight books, blogs, vids, online shops, or just spread the word about stuff you love. Bonus: you raise money (for you or charity) at the same time! It’s fast, free, and supereasy. (Pssst: it only takes 4.2 minutes to get started…)

As with everything, we recommend you have a plan BEFORE you start entering information into any system. The reasons for this are twofold:
1. You don’t want to start something and leave it unfinished. If you do, that reflects on how your company does business.
2. Having all your online marketing efforts aligned with a similar call to action is the best way to have maximum marketing effect.

You can have as many lenses and you’d like. You could use individual lenses to highlight the services you provde and the need for them (You could set it up like a mini-white paper!) Or if you have products you could use lenses for individual products, or groups of similar products.

It’s an easy way to make yourself easy to find. Once you’re found, your visitor has an honest chance to assess your products, services, or company.

That’s what marketing on the Internet is about.

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