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Quick and Dirty Online Marketing

August 28, 2007 | Filed Under Online Marketing, SEO, Social Networking 

I. Find Local Groups
A. People gather NOT for the WHAT but for the WHY (the why makes a good niche)
1. Meetup.com
2. Squidoo.com
3. LinkedIn.com
4. Ojeez.com (maybe…still not sure on this one)
5. MySpace.com
6. Ryze.com
7. Squidwho.com
8. If there are any Yahoo! Groups or Google Groups or other email lists regarding the Whys

II. Get out there! (on the internet)
A. You do have a blog, don’t you…
1. typepad.com
2. wordpress.com
3. wordpress.org (best for SEO)
4. REMEMBER: Write about what your audience wants to hear…not what you want to tell them…
B. Consider recording your own podcast. There are ways to do this for free and get it on iTunes for free. (Yes, I know the ways)
1. See what’s out there already
2. Do it better.

III. Get out there verbally! Be a radio guest on podcasts or radio shows!
A. Podcasts that focus on
1. Your local metro area
2. Product Specifics
3. Any of the “Whys”
4. Anyone else you can think of that might be interested in what you have to say!

B. Give a “special” to get them to have you and then be funny and charming so they’ll have you back
1. Be yourself
C. Have a teleclass or teleseminar
1. Start with online PR and change your resource box in articles and on forums to reflect new teleseminar.
2. Put it out there on lists like Ask Liz Ryan (28,000 members worldwide) in your signature after having answered a normal question.
3. Be subtle, but obvious.
4. RECORD THE TELECLASS AND WE USE IT AS A PODCAST AND PUT IT ANYWHERE YOU CAN SUBMIT IT.

IV. Use Other People’s Resources
A. Post comments in blogs of well known or well traffic-ed sites
1. Use alexa.com to determine popularity as well as other sources.
2. Make comments good, always link back to your site.
B. Forums
1. Do searches on google for the “whys” and find first forum in Google (top ranked) see how many members they have and post!
2. When you change one signature line, they all change, so even old posts will be updated with new information when you need it to be.

Next Steps:
Compile list of “Whys” for more effective searching.
Research actual URLs, domains, blogs, and Wikipedia terms that could be enhanced by your participation

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