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Network With Randall
Marketing with New Web Tools
September 1, 2007 | Filed Under Social Networking
BusinessWeek Small Biz Editor Nick Leiber talks to Greg Verdino, marketing blogger and chief strategy officer at marketing firm Crayon, about how small-business owners can use new, low-cost Web tools to market their products and services. Click the image above to watch the video on the BusinessWeek website. (hey…i’m no video poacher!)
I’m not sure why marketing companies consistently need to come up with assinine names for themselves. Crayon? I mean, at that point why not call yourself “All the Colors of the Wind” - well that would violate Disney’s hold on that particular phrase…but seriously….a bunch of guys with business acumen and (I assume) degrees in marketing came up with Crayon?
My two and a half year old daughter would have told me to name my company “Apple” if that were the case. Oh, wait….that’s already been done.
Nothing against companies like Crayon and Naked (another marketing company) - but seriously. Say what you do. Simplicity is a better long term sales technique than a catchy-name-of-the-moment.
It probably wouldn’t bother me if I didn’t agree with most everything he said about small businesses marketing online.
Enjoy the video! Let me know your thoughts on the piece. Also feel free to leave any questions you have in the comments and I’ll be happy to answer them.
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