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Network With Randall
The Dawn of the “New and Improved” Press Release
September 28, 2007 | Filed Under Latest Entry, PR
Even when most people know their content has to be engaging and readable for others to care about it, press releases are still getting neglected.
Over at PR 2.0 there’s a very nice (and long) blog post about how press releases need to change, and the first step is accepting that PR is changing in a very real, user/reader driven way.
My favorite quote from this post is
No matter how tricked-out your press release is with “extras,” if it is still full of garbage, then we’re only placing our trash in a fancier container.
I think the same holds true for many things on the Internet: Social Networking sites that are basically “phoning it in” - websites - even print media with bright colors and no message.
But press releases have so much potential power, it’s imperative that we all start thinking differently about how we deliver information to media outlets.
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