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Network With Randall
Social Networking in Person?!
October 13, 2007 | Filed Under Networking, Online Marketing, Social Networking
I’d like to introduce you to my little friend.
While I’m not 100% certain why, when you type my name into the search engine, all these damn meetup groups pop up first. Even before my website.
You know what that means? You need to be on Meetup.com too.
If you’re selling your product or service, there are meetup groups that can help you hone your skills. When looking for groups of people to sell your wares, however, you need to remember that it’s the WHY people buy, not the WHAT.
For example, if you’re selling aspirin…don’t join an aspirin Meetup.com group…join a headache group. Or a migrane group. Or a post-heart-attack-blood-thinning group. I know that’s overkill, but you get my point right?
Because if you don’t already know the ailment or need that brings people to your door now, you won’t get a bunch more clients online that you would have never found offline. Your business online is like a needle in a haystack, and you as a businessowner need to be able to differentiate your business from the rest of the entire Internet.
I know, it’s a daunting task. But not near as daunting if you have the tools and knowlege about your customers! Don’t fret, you wouldn’t have a business if you didn’t have a customer with a problem. You know why they buy. Just take a few minutes and write it down - that will help bring you some clarity as to what groups may be helpful for you to join.
Because not only is it great for the search engine to list you first as a part of Meetup.com, you may want to attend some local meetings and see what they have to offer! From a supportive community of your peers to potential sales for your business…Meetup.com is a great place to spend some time.
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