Network With Randall

Social Networking - Still not convinced?

October 28, 2007 | Filed Under Blogging, Online Marketing, PR, Social Networking

I was watching my most guilty-ist of pleasures a little bit ago and it just hit me that it’s really a new breed of television show.

We all have TV shows we watch now, or used to watch, that we’re not particularly proud of…so I’m just saying…don’t judge *laugh*

I’ve been watching Gossip Girl on the CW - I *think* it’s a “tweener” show. But I’m not entirely sure. I know that they’re mostly supposed to be high school seniors, but there is a pretty intricate backstory (and plots!) for all the adults as well. They’re not just “wah wah wah” characters like Charlie Brown used to have. That’s what I tell myself when I’m watching it and thinking about how darn young most of the main characters look!

So, enough about my tawdry TV habits - the point here is that the entire premise of Gossip Girl is a blog. A blog about the “elite of New York” (more specifically Manhattan’s Upper East Side) with all the posts signed (you guessed it) Gossip Girl. The intro and out-tro are both voiced by “Gossip Girl” as well. It’s used very subtly in the show, they don’t say blog or talk about Gossip Girl…it’s just something that “is” in this world of excess on the CW.

Seriously. A blog.

If you visit the site you’ll see even more bells and whistles. An interactive menu, fashions available at Victoria’s Secret, complete with picking a character and getting specific item suggestions (if you want to see how to execute a cross promotion in a world where commercials are mostly optional…this is a good site to check out.) There’s even a video game where you can pretend to be one of the characters. Wait, I’m not sure on that…in the interest of research I’ll have to check it out right quick.

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Ok, I’m back. OH MY GOSH! If you’ve read my previous posts you’ll see that I’ve blogged about the online video game Second Life a couple of times - well guess where the Gossip Girl’s hometown is located in cyberspace?? You guessed it again! Second Life!

Second life had some problems recently, but it really seems to be making a resurgence - this time among the masses instead of geeky gamers (like me) and other Internet snobs that found it a while ago.

I just saw Second life in CSI:NY a while ago (I know, my DVR is filled with shows you’d call [sardonically] “nuttin but class”.) There’s a CSI:NY section in Second Life as well - or so I was told by the eight thousand commercials telling me to go solve the crime now! Wow. Last time I went there were no people (except those trying to get naked - for journalistic purposes I tried to get a job in Second Life but all that was available that I could find was stripper or escort…not my style…so you haven’t seen a blog post about it.)

Maybe I need to log back in and see what’s going on in the world of the Lindens. It seems they may have lost a lot of gamers…but wow…they may just capture the world instead. Interesting, indeed!

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Last but not least, in searching for an image to use for this entry, I stumbled upon something I think is amazing. The show Gossip Girl is based on a series of bestselling novels (written for teens) - and I think we all know how I feel about books…

My guilty TV pleasure may turn into a guilty book pleasure. Strictly for research purposes…of course…

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