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cinema advertising industry revenues of CAC membership grew by 15 percent

October 29, 2007 | Filed Under PR 

You may already know this…but the best place to find commercials these days is at the local movie theatre!

The Cinema Advertising Council www.cinemaadcouncil.org released a report a couple weeks ago (that I missed and…did you miss it too?) showing the increase in revenue.

NEW YORK, OCTOBER 15, 2007 — The Cinema Advertising Council (CAC), today unveiled its 2006 report on cinema advertising revenues. According to the association’s report, cinema advertising industry revenues of CAC membership grew by 15 percent to $455,661,000 in 2006 as compared to a total of $394,830,000 in 2005. Cinema remains among the fastest-growing advertising mediums for 2006. The announcement of the report – which was independently tabulated by Miller, Kaplan, Arase & Co. LLP – was made today by Clifford E. Marks, president and chairman of the CAC. (Read full press release HERE)

The more people acquire TiVo and the more people that sign up for DVR service, the more lucrative advertising on the “big screen” is going to be. It’s a captive audience. Totally captive. Sure they can get up and go to the restroom, get a refill on popcorn, or buy some candy - but the odds are they won’t. Because most people get candy, etc. before they go in and sit down. Not after.

I’m wondering if they’ll go back to having “Intermission” like they do between the movies at the double-play drive-in movie theatre. That would give them a chance to air fifteen straight minutes of commercials. Ones that would be heard and most likely seen by over half of the audience.

Thanks movie theatres. Because of you, I can now indulge my propensity for arriving places 7 minutes late…knowing full well I won’t miss a minute of the movie…or the previews. But I will probably miss a couple Coca Cola commercials, a car commercial, some self promotion for the theatre company, and a reminder to turn off my cell phone. (Don’t worry, I never forget to turn off my cell phone in the movie theatre!)

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