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Wired Magazine Editor in Chief blocks PR People

November 5, 2007 | Filed Under Blogging, PR 

WOW!

I’ve been trying to understand PR lately. I’m told it’s completely different than marketing, I’ve seen the lines blur…but stay intact…for a while now. But to stay up to date I figure the smartest thing I can do is learn about PR.

So today’s Google Alerts comes in and I was astounded! The Editor-in-Chief of Wired Magazine (one of my looooong time favorites) listed, on his blog, the email addresses of the people he feels have sent him inappropriate pitches in the last 30 days.

There are about a gajillion people on the list. Go take a look at his post “Sorry PR people: you’re blocked”

There are also over 300 comments on the blog post. Some from PR people on the list, some from PR people not on the list and a whole bunch of people cheering him on for what he’s done.

So…I’ve learned that PR is volatile *grin*

Also, I think that newbies may have a good chance here - to learn how to do it the right way from the beginning. Make some calls, ask some questions, be polite…I mean…there are so many news outlets all looking for news. You have news. At some point there has to be an intersection between the need and the deliverable.

On the bright side, the company Marketing Curve uses for our clients’ PR needs was NOT on the list! WooHOO! (I mean, I knew she wouldn’t be, but you never know….)

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