Network With Randall

Bind Faith vs. Trust

November 14, 2007 | Filed Under Networking, Online Marketing, PR, Social Networking

Concealing vs. Revealing - The Marketing Spin

Great blog entry by Seth Godin today about people and the strategy of hiding the negative (or accentuating the positive) instead of just getting everything out on the table and being more full-disclosure about yourself. Or your company. Or your product.

Since I was just on a networking tear last weekend, I was thinking about how I present myself to the world - do I put my best foot forward so often that people think I only have one leg?

If putting your best foot forward means NOT snorting when you laugh, like, ever, I failed miserably. Which I think is good. People need to see their experts as human, not as some freaky machine that never stops.

I don’t have to be an expert at makeup application, style, laughing without snorting, or any other vast number of things. I’m an expert at interactive (online), emotion-based marketing. That’s the only thing I have to be #1 at. Everything else just gives me depth and color.

Yes, that’s what I tell myself when I trip while walking…I know you were asking yourself… *grin*

It also makes me what I like to call “an approachable human”. That’s important, because many experts hide behind jargon and pithy one-liners and don’t show people who they really are. This means that people have to put their blind faith into the expert when they hire them, because they aren’t going to get human interaction helping them along. When you know someone has real, human personality traits and isn’t roaming the networking forest in a suit with one-liners a-flying…you can build real trust. The kind of trust that exists between two humans.

Blind faith or Trust..which would you rather give? Or receive?

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