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Network With Randall
Reality Shows and YOUR Brand
November 17, 2007 | Filed Under Networking, Online Marketing, PR
I’ve loved reality shows for years.
It was my “dirty little secret” for a long time, because I felt like I was supposed to be telling people I was watching Nova or something else that would be considered a “smart” show.
But if you really look at it, you’ll learn so much about the mindset of the entrepreneur from these shows!
- They KNOW they’re on tv. This is an important part that a lot of people watching forget. They aren’t hidden cameras, they’re right there every minute, you can’t forget about them no matter how hard you might try. This leads me to….
- Contestants are being the most branded they can possibly be. Some want name recognition, some have bands, some want to be on more reality shows. That means people have to remember you for…something. What the contestant chooses shows a lot about them as a person. I always enjoy the entrepreneurs on “I Love New York” - they have to simultaneously call out how much they love NY, but at the same time get the branding in there for the company.
Do YOU (the big YOU not you personally) love your company enough to profess love for a crazy woman in order to present yourself and your brand in the best possible light? What are you willing to do in order to wear your T-Shirt on national TV (a la the Stallionaires - a three man band that existed prior to I Love New York (the first one) and now on their expensive flash-a-licious website the two that were on the band go by the names New York gave them - Real and Chance - instead of their given names. So they went to the show and wore the shirts to get exposure, and then to make sure people who watch the show come through to them…they keep the nicknames from the show…it’s like one-man cross branding) .
What are you willing to do to get your brand out locally or online? What lengths will you go to and what risks will you take to get known? And if you do something really big…will it pigeonhole you into one niche that you didn’t really want to be in?
I love reality shows, because you get to watch individual entrepreneurs build a brand and share that brand the best way they know how.
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I love your take on reality shows. I do not watch much reality T.V. myself, but I do follow the personal branding strategies that come from it. I linked to a specific post on the subject from my blog that focuses on personal branding related topics.
What would I be willing to do to get my brand out there? Anything as long as it ads value inspiring someone and not hurt anyone past reality checks. Fail fast; lead.