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Blogging for Business – 10 Laws & 10 Rules to Blog By

August 19, 2008 | Filed Under Blogging 

By now you would have to really live in a hole not to have heard of “blogs” or “blogging.” Blogging as a traffic generating technique is becoming more common in businesses small and large in America. As small businesses it is of utmost importance that we, as company bloggers, extend your company’s brand authentically and accurately.  Therefore, I have compiled this list of 10 rules to blogging business blogs.
THE LAW

1.    Follow all Guidelines as set forth in the Employee Handbook, or develop best practices.
2.    Conversational tone.  Like you are speaking with a friendly prospect.
3.    At least 200 words, but enough to cover the subject well.
4.    Use the English Language well. Please have someone else proofread all entries before posting.
5.    Bounce Blog Posts off of Coworkers in your department for content coverage.
6.    Do Not!!! use the Blog as office chat room. This is for Public consumption.
7.    Remember, nothing you put out on the internet really ever goes away, there are plenty of sites that let you browse the internet of the past.
8.    Keep it positive, do not write negative opinions, but write positive opinions about the other side of the argument.
9.    Never Plagiarize, Steal Images, or link to competitor’s sites.  Always use content and give credit where it is due. If the source of your blog post’s topic is from a newspaper of website, a link to that site as the source (link the exact page) will help your site increase in page rank.
10.    Be Yourself, but keep personal politics and preferences private. We may all love da Bears, but the prospective client in Indianapolis doesn’t want to hear about it.

THE RULES

1.    Set time aside each week to write that week’s blog posts.
2.    If you write a post that is super long, we can leverage it into installments.
3.    Look to the past to provide pre-written material you already have.
4.    Be prepared ahead of time. Pre-write a month’s worth of Blog posts on general topics that can be posted at any time to fill a gap in writing.
5.    Set time aside each week to write that week’s blog posts.
6.    Think about things outside of branding and advertising as subjects and show how they reinforce our integrated branding approach.
7.    Mixing media enhances the users experience, a blog post is always better with an image.
8.    Comments on other people’s post should only be made if they bring more insight into the topic, and not just a pat on the back. Prospects see right through that.
9.    Don’t over think it. Be yourself. Represent your company accurately and just write.

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