Overture Died a LONG time ago, and so did the Yahoo! Ambasador program.

August 19, 2008 | Filed Under Online Marketing, Yahoo! SM 

Every time I see a website that has the Yahoo! SM Ambasador logo it upsets me that someone would fall for it and not check it out. Yahoo discontinued the Ambasador program in March…which I found out in May when I called to ask them about it. I am amazed that so many “Yahoo Ambasadors” are unaware that the program has been discontinued.
Even more common, is seeing SEO, SEM, & PPC practicioners talking about Overture as if it is still around. If you are selling SEO and you don’t know that Overture stopped collecting data over a year ago and stopped being accessible months ago you are not very good at what you say you do.
In taking over the Marketing Curve site and Blog from Jen I was amazed that my AdWords ceritified professional logo was not linked to the profile. It was the first thing I fixed.

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