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Network With Randall
SEO and PPC together in perfect harmony
August 28, 2008 | Filed Under Google, Online Marketing, PPC, SEM, SEO
In Late July Google released the results of a study they conducted on the interrelatedness of search engine placement and paid search placement and how they can play off of each other to increase trust from a surfer. Biz reports gives a good run down of the numbers.
I agree with the Google study to a point, but am always skeptical about studies who’s results so closely benefit the source. What I have observed is that the greatest value is when the term that is being bid on is one for which the website ranks high in natural search. When the company appears in the top of both organic and paid search results the industry positioning and brand value of the website are increased.
As always, third-party verification provides another layer of trust for the searcher. If you can complement high results for your website with good things said about you on prominent social networks and Blogs the outside verification off of your website provides the best brand value.
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