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Network With Randall
Does my Press release need Keyword SEO?
September 12, 2008 | Filed Under Buzz, Online Marketing, PR, SEO
The Internet, and the changing dynamic of print media, changed the way press releases are written. No longer are press releases a combination of scientific writing and journalism, unless you’re thinking of Bill Nye. So with the focus changed to being more fun and readable for the Internet is it necessary to worry about keywords before writing your next press release.
The answer is maybe, a resounding maybe.
If your press release has to do with current events or a special event chances are the research will not really give you a good forecast of searches.
If your press release is very technically oriented you should probably be using the right words already, so do a little research just to be certain.
If your press release is really just a traffic generator in disguise, or self-back-patting, by all means go all out and research the best keywords and longtail phrases to get your press release noticed.
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