Social Networking in Person?!
I’d like to introduce you to my little friend.
While I’m not 100% certain why, when you type my name into the search engine, all these damn meetup groups pop up first. Even before my website.
You know what that means? You need to be on Meetup.com too.
If you’re selling your product or service, there are meetup groups that can help you hone your skills. When looking for groups of people to sell your wares, however, you need to remember that it’s the WHY people buy, not the WHAT.
For example, if you’re selling aspirin…don’t join an aspirin Meetup.com group…join a headache group. Or a migrane group. Or a post-heart-attack-blood-thinning group. I know that’s overkill, but you get my point right?
Because if you don’t already know the ailment or need that brings people to your door now, you won’t get a bunch more clients online that you would have never found offline. Your business online is like a needle in a haystack, and you as a businessowner need to be able to differentiate your business from the rest of the entire Internet.
I know, it’s a daunting task. But not near as daunting if you have the tools and knowlege about your customers! Don’t fret, you wouldn’t have a business if you didn’t have a customer with a problem. You know why they buy. Just take a few minutes and write it down - that will help bring you some clarity as to what groups may be helpful for you to join.
Because not only is it great for the search engine to list you first as a part of Meetup.com, you may want to attend some local meetings and see what they have to offer! From a supportive community of your peers to potential sales for your business…Meetup.com is a great place to spend some time.
Oh Kathleen! We’re so proud of you!
My friend Kathleen Herrebout was recently interviewed by NorthShoreInsider.com - we all happened to be in the same place at the same time. A shopping event thrown by Mindy Berkson of Lotus Blossom Consulting, LLC.
It started as a simple home party but when the guest list reached 100+ Mindy knew she was going to have to get a room! She booked the Greenery Room at the DoubleTree in Northbrook, and it was an absolute treat to be there.
There is now a video of Kathleen up on NorthShoreInsider.com.
As if that wasn’t fun enough…there is also a video of Margy - The Confection Diva her toffee is FANTASTIC

North Shore Chicago Real Estate
Chicagoland Business Owners Podcast
So I’ve got this awesome idea.
I’d like to do a podcast featuring women business owners in the Chicagoland area. (If you’re a guy you can still get interviewed.) I’d like to talk about your marketing plan, and maybe we can come up with one really good specific suggestion for how we can make your online marketing plan better.
Or if you don’t have one, where to start!
If you’re in the south suburbs of Chicago (or not) send me an email and we’ll talk about scheduling a time that’s good for both of us!
You can, of course, have a copy of your interview in mp3 format for whatever purpose you desire. I’ll use the interview on this page, and I’ll create a special dedicated page on this site for the podcast.
I think I’ll be using Blog Talk Radio to do the show, so we can have call ins and nifty fun things like that. Then we’ll add your product, service, or company link to the blog as well as have it on the page.
Just a thought in process…well…I’m going to do the radio show…the only part that’s in process is the website portion of the program!





