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• Network With Randall

  

  

  

What is Web 2.0?

The big trend on the Internet in the last few years is Web 2.0. The first year that I kept hearing the term I was working extensively with Internet marketers who seemed to be seeping onto the Internet from the late night cable infomercials. They all kept saying it was the best thing to happen for solopreneurs and small businesses looking to reach beyond where they were willing to travel. After a few conversations with some of the people who defined what Web 2.0 really is I finally got it.

 

Here is what the essence of Web 2.0 is NOT:

(despite what you may have been told)

 

1. Rounded corners
2. Skype Blue
3. Lots of navigation options
4. A RSS feed button
5. Having a Blog

 

Here is what the essence of Web 2.0 IS:

 

1. Social Networking
   1. MySpace
   2. YouTube
   3. Facebook
   4. Forums
2. Business Networking
   1. Linkedin
   2. Meetup
   3. Industry specific Forums
3. Engaged communication providing value and illustrating expertise.
4. Navigation that makes sense and works well.
5. A commitment to actively participate to expand on the shared knowledge base (string theory).

 

So why should small businesses pay attention to what Web 2.0 brings to the Internet?

 

Web 2.0 allows a business to show off the talent of their employees or owners. Web 2.0 is not something that can be outsourced, the writer must have the knowledge and insight being. I have seen these tasks outsourced before, and every step of outsourcing lost a high degree of the companies brand strength.

 

 

Tech Cocktail - Chicago

Go HERE for more information!

If you’re going to be attending, drop me a line and let me know. We can hang. Or something.

Chicagoland Business Owners Podcast

So I’ve got this awesome idea.

I’d like to do a podcast featuring women business owners in the Chicagoland area. (If you’re a guy you can still get interviewed.) I’d like to talk about your marketing plan, and maybe we can come up with one really good specific suggestion for how we can make your online marketing plan better.

Or if you don’t have one, where to start!

If you’re in the south suburbs of Chicago (or not) send me an email and we’ll talk about scheduling a time that’s good for both of us!

You can, of course, have a copy of your interview in mp3 format for whatever purpose you desire. I’ll use the interview on this page, and I’ll create a special dedicated page on this site for the podcast.

I think I’ll be using Blog Talk Radio to do the show, so we can have call ins and nifty fun things like that. Then we’ll add your product, service, or company link to the blog as well as have it on the page.

Just a thought in process…well…I’m going to do the radio show…the only part that’s in process is the website portion of the program!

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