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Network With Randall
Beware the free AdWords Advice!
Be careful with the Google AdWords.
If you don’t know what you’re doing it’s going to feel a lot like gambling…you’ll lose a lot of money in a short amount of time. You won’t even be sure what you did to make that happen.
This is usually the point where people start asking their friends and networking groups for advice.
Will your search engine ranking drop if you don’t keep paying the SEO people?
There’s a great question over at the HighRankings.com forum - it was actually in the newsletter, not on the forum itself.
A gentleman named Andy asks if a search enging ranking will go down if a company stops paying the SEO company to keep it up high in the search results!
Read the blog post and the response HERE (go on, it will only take a minute!)
Let me know if you have any questions, I’ll be happy to help out!
SEO and PR - It’s not quite like chocolate and peanut butter
Oh. My. Gosh.
There’s a great little truth revealed over at Media Orchard (go there, they even have a picture!) about how people are combining PR and SEO in order to get traffic from Google News.
I’ve always been of the opinion that PR and SEO and Web Optimization are hairs on the same head…but this is an example of how a ludicrous idea actually worked. I’m not saying it worked well…but hey, everyone wants to be on the front page of Google, right?
Quick and Dirty Online Marketing
I. Find Local Groups
A. People gather NOT for the WHAT but for the WHY (the why makes a good niche)
1. Meetup.com
2. Squidoo.com
3. LinkedIn.com
4. Ojeez.com (maybe…still not sure on this one)
5. MySpace.com
6. Ryze.com
7. Squidwho.com
8. If there are any Yahoo! Groups or Google Groups or other email lists regarding the Whys
II. Get out there! (on the internet)
A. You do have a blog, don’t you…
1. typepad.com
2. wordpress.com
3. wordpress.org (best for SEO)
4. REMEMBER: Write about what your audience wants to hear…not what you want to tell them…
B. Consider recording your own podcast. There are ways to do this for free and get it on iTunes for free. (Yes, I know the ways)
1. See what’s out there already
2. Do it better.
III. Get out there verbally! Be a radio guest on podcasts or radio shows!
A. Podcasts that focus on
1. Your local metro area
2. Product Specifics
3. Any of the “Whys”
4. Anyone else you can think of that might be interested in what you have to say!
B. Give a “special” to get them to have you and then be funny and charming so they’ll have you back
1. Be yourself
C. Have a teleclass or teleseminar
1. Start with online PR and change your resource box in articles and on forums to reflect new teleseminar.
2. Put it out there on lists like Ask Liz Ryan (28,000 members worldwide) in your signature after having answered a normal question.
3. Be subtle, but obvious.
4. RECORD THE TELECLASS AND WE USE IT AS A PODCAST AND PUT IT ANYWHERE YOU CAN SUBMIT IT.
IV. Use Other People’s Resources
A. Post comments in blogs of well known or well traffic-ed sites
1. Use alexa.com to determine popularity as well as other sources.
2. Make comments good, always link back to your site.
B. Forums
1. Do searches on google for the “whys” and find first forum in Google (top ranked) see how many members they have and post!
2. When you change one signature line, they all change, so even old posts will be updated with new information when you need it to be.
Next Steps:
Compile list of “Whys” for more effective searching.
Research actual URLs, domains, blogs, and Wikipedia terms that could be enhanced by your participation
What does an SEO do?
This is a good one!
I found a forum post over on SitePoint and the question asked by a coder is “If I hire someone to do “SEO” what exactly are they doing?”
As most of you know, I bristle when I hear someone use the term SEO (search engine optimization) because it’s an acronym that makes people think in terms of “CIA” or some other clandestine - very very secret - operation.
My favorite response on the thread (after someone says they cannot reveal what they do, at least without a Non Disclosure Agreement) is that you can say what you do, but it’s how you do it that makes you worth paying for. (That’s totally paraphrased, but it makes sense, doesn’t it?)
If you call me, and ask me how I get your site (and you) noticed by search engines, I’ll tell you exactly what I do to make that happen. I provide a marketing plan in outline form, we discuss it. I’m so full-disclosure it’s not even funny.
But ask an SEO specialist what they do…you can hear the crickets in the silence that follows. (In my experience.) Ok, that’s not entirely true. They say the words “keywords” and “linkbacks” and generally do it in such a way that you feel you can’t ask further questions because it would just be too complicated for you to understand.
Yeah, you can start your own business, deal with networking, scheduling, accounting, and goodness knows what else…but you won’t be able to understand keywords. Maybe you don’t have time to care - that’s ok! But you can certainly understand it. You ARE smart enough.
So if you’re one of the people who’s curious about what an SEO professional does, check out the main post over at SitePoint and let me know via a comment what YOU think about the whole thing.
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