Marketing Curve | PPC Management | Google AdWords Certified http://marketingcurve.com The best clicks at the lowest cost Wed, 05 Aug 2009 17:25:53 +0000 http://wordpress.org/?v=2.9 en hourly 1 Google Local Address Addition makes it a Must Do! http://marketingcurve.com/2009/08/05/google-local-address/ http://marketingcurve.com/2009/08/05/google-local-address/#comments Wed, 05 Aug 2009 17:25:53 +0000 Randall Gniadecki http://marketingcurve.com/?p=367 I was outlining a few case studies based on a former client I managed while at Moveo. While looking for some backing material I came upon this article in webpronews about the new AdWords address feature tied to the local listings. The client that I managed had dozens of locations nationwide and I implemented a full profile strategy for Google’s Local Listings. When I went to tie these locations to specific ads, ad groups, and campaigns I discovered the ads were being augmented with the city and state of the location that had been listed. Within a month or two I saw the addresses appear as Google has now rolled out.

This is great for local businesses and advertisers. When a business fills out the Google local listing their natural search results will include that listing…if the right keywords have been chosen. Many business owners will simply fill out the info about hours and the payment types they accept, some even move their peg to their front door, but the business classification portion of the listing and the areas allowed for text are essential to a listing being as successful at communicating the business as possible.

]]> http://marketingcurve.com/2009/08/05/google-local-address/feed/ 1 Should Newspapers Expire Online Content? http://marketingcurve.com/2009/04/26/should-newspapers-expire-online-content/ http://marketingcurve.com/2009/04/26/should-newspapers-expire-online-content/#comments Mon, 27 Apr 2009 04:51:31 +0000 Randall Gniadecki http://marketingcurve.com/2009/04/26/should-newspapers-expire-online-content/ The question I have is should some content be expired?
I raise this question in concern to local police blotters that track arrests and traffic infractions. In most cases these are dropped from public records or can be expunged after a period of time.
Sure, I can go look at microfiche of old newspapers at the library but should this type of content be expired online on purpose after a specific period of time?
I believe we are at a turning point in media as more print publications realize the strength of the distribution network online. As high as the costs may be for the killer servers needed to run the best database of articles the current distribution network has to be even more costly.
Since the media are at this turning point now this is the best time to look at this ethical question, see what the law suggests that can be used as guidelines, and make a decision on how this type of information should be removed when it’s relevance has expired.

]]> http://marketingcurve.com/2009/04/26/should-newspapers-expire-online-content/feed/ 1 Why does Szetela need to Play games to get Followers? http://marketingcurve.com/2009/04/12/why-does-szetela-need-to-play-games-to-get-followers/ http://marketingcurve.com/2009/04/12/why-does-szetela-need-to-play-games-to-get-followers/#comments Sun, 12 Apr 2009 15:19:44 +0000 Randall Gniadecki http://marketingcurve.com/?p=360 When I first joined Twitter in the middle of last year I did a few searches to find people to follow. Of course this included some nationally recognized people in online marketing, including David Szetela. While working for Moveo Integrated Branding I was never suprised when people at other agencies wouldn’t follow me back, so I thought nothing of the fact that he never bothered to follow me back.

In one of my “You don’t follow me back and I don’t find you that usefull” purges I unfollowed David, I think it was late December last year. To my surprise I was followed by David within 24 hours! Now, I use the web interface so I flip through my follower pages on a regular basis. When I noticed David had slipped off of page 1 of the most recent followers he suddenly unfollowed me. Since then @Szetela has proven he is all about using cheap tricks and not real conversation to keep his numbers high and his exposure maximized.

His strategy: stay on people’s first page of followers so when others check their followers for people to follow they will find him more often.

His tactics: serial follow/unfollows to keep him on the first page.

His results: as of this post’s publication he has 9,252 followers and is following 10,149.

This sort of tactic is just plain rude!

David Szetela followed me three times now…

…That’s 3 strikes and your BLOCKED!

]]> http://marketingcurve.com/2009/04/12/why-does-szetela-need-to-play-games-to-get-followers/feed/ 1 Its 2 Tweet http://marketingcurve.com/2009/04/01/its-2-tweet/ http://marketingcurve.com/2009/04/01/its-2-tweet/#comments Thu, 02 Apr 2009 03:50:47 +0000 Randall Gniadecki http://marketingcurve.com/?p=358 I have found it amazing lately how much activity in advertising, word of mouth, and PR firms is around social media sites such as Twitter. Today I saw proof that Twitter is really being taken seriously. Tweet Tweet was announced on the YouTube Blog. This allows you to easily send your video update link to your Twitter stream.

Lets face it, if Google considers it worth it…

]]> http://marketingcurve.com/2009/04/01/its-2-tweet/feed/ 0 Business and Learning Special #4 http://marketingcurve.com/2009/03/12/businessandlearninspecial-4/ http://marketingcurve.com/2009/03/12/businessandlearninspecial-4/#comments Fri, 13 Mar 2009 00:00:57 +0000 Randall Gniadecki http://marketingcurve.com/?p=336 For attendees at the Business and Learning Expo 2009

ONLY:

Special #4

Marketing Curve Press

Currently is offering Jennydecki’s First Print Book Non-Toxic Networking.

Get your copy of  “Non-toxic Networking: from Poisonous to Popular” to make sure your networking events go exactly as you need them to.

To help your marketing mix…

Email me a picture of you with your physical copy of the book (the one I pains-takingly finalized editing and production for – and took no credit, LOL), and…

I will schedule  a 1 hour phone consultation to discuss how we could possibly partner to benefit us mutually and fill you in on how I can help you serve your clients better. (Or just help you out for an hour – Jen convinced me.)

A picture never got you so much!

Want to download Jen’s presentation from the Business and Learning Expo?

Click Here!

]]> http://marketingcurve.com/2009/03/12/businessandlearninspecial-4/feed/ 1 Where is Jen at? http://marketingcurve.com/2009/03/12/where-is-jen-at/ http://marketingcurve.com/2009/03/12/where-is-jen-at/#comments Thu, 12 Mar 2009 16:13:32 +0000 Randall Gniadecki http://marketingcurve.com/?p=348 If you’ve been wondering,

Where’s Jen at?

Check out her feature presentation at the Business and Learning Expo.

Tonight at 7pm CST.

]]> http://marketingcurve.com/2009/03/12/where-is-jen-at/feed/ 0 Business and Learning #3 http://marketingcurve.com/2009/03/11/businessandlearning3/ http://marketingcurve.com/2009/03/11/businessandlearning3/#comments Wed, 11 Mar 2009 23:22:38 +0000 Randall Gniadecki http://marketingcurve.com/?p=331 For attendees at the Business and Learning Expo 2009

ONLY:

Special #3

Keyword Tag and Copy Research, Editing, and Alignment:

5 webpages optimzed through:

  • Keyword Research Methods

  • Website Keyword Tag Optimization Methods

  • Website copy revisions based on keyword tags and keyword research

Five Page special $750 $ 550

10 + Pages @ $2,500 $1,800

Bonus: I will Do a basic analysis of your site and discuss it with you in a FREE 1/2 hour consultation to expose your areas of opportunity.

In order to get this special offer just tell me the number 2 traffic search site I mentioned in the presentation.

*Larger packages are available for larger website structures, I will happily apply discounts to attendees who need these packages as well. The larger the project the better the deal!
]]> http://marketingcurve.com/2009/03/11/businessandlearning3/feed/ 0 Business and Learning Special #2 http://marketingcurve.com/2009/03/11/businessandlearningspecial2/ http://marketingcurve.com/2009/03/11/businessandlearningspecial2/#comments Wed, 11 Mar 2009 23:18:30 +0000 Randall Gniadecki http://marketingcurve.com/?p=323 For attendees at the Business and Learning Expo 2009

ONLY:

Special #2

Keyword Research Remote Instruction and Tutoring:

5 hours per month of personal instruction and hands on tudoring:

  • Keyword Research Methods

  • Website Keyword Optimization Methods

  • Pay-per-click setup and optimization

First Month special $500 $ 350

Three Month pre-paid Block $1,500 $ 750

Bonus: If you end up hiring me to actively manage your pay-per-click account or website within the first two months I will deduct the instruction fees paid from any package you decide to go with.

In order to get this special offer just tell me the Niche I featured in the presentation.

*Larger packages are available for larger businesses, I will happily apply discounts to attendees who need these packages as well. The larger the project the better the deal! I do on location training for groups, marketing firms, and advertising agencies in the Chicagoland area only. Any requests outside that area will be considered on a case by case basis.
]]> http://marketingcurve.com/2009/03/11/businessandlearningspecial2/feed/ 0 Buisiness and Learning Special #1 http://marketingcurve.com/2009/03/11/buisinessandlearningspecial1/ http://marketingcurve.com/2009/03/11/buisinessandlearningspecial1/#comments Wed, 11 Mar 2009 23:06:09 +0000 Randall Gniadecki http://marketingcurve.com/?p=319 For attendees at the Business and Learning Expo 2009

ONLY:

Special #1

Monthly Keyword Services:

25 high quality keywords:

  • 10 High Traffic Keywords

  • 10 Longtail Quality Keywords

  • 5    Eureka! Keywords

First Month special $50$35

Three Month pre-paid Block $150 $ 100

Bonus: Get the 1 Hour Introductory consultation to start out any package. FREE

In order to get this special offer just tell me one of my keys to keyword list sorting.

*Larger packages are available for larger businesses, I will happily apply discounts to attendees who need these packages as well. The larger the project the better the deal!
]]> http://marketingcurve.com/2009/03/11/buisinessandlearningspecial1/feed/ 0 Business and Learning Expo http://marketingcurve.com/2009/03/10/business-and-learning-expo/ http://marketingcurve.com/2009/03/10/business-and-learning-expo/#comments Wed, 11 Mar 2009 05:22:47 +0000 Randall Gniadecki http://marketingcurve.com/?p=339 I will be presenting Today, Wed. March 11th at 7pm EST/6pm Real Time, on Keyword research at the Business and Learning Expo 2009.

Access it online from anywhere!

Day one was great and It’s all building up to Jennydecki at 8pmEST on Thursday!

See The Business and Learning Schedule and Register NOW!

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